Wake up to a healthy organic breakfast

Citation

(2007), "Wake up to a healthy organic breakfast", Nutrition & Food Science, Vol. 37 No. 5. https://doi.org/10.1108/nfs.2007.01737eab.032

Wake up to a healthy organic breakfast

Wake up to a healthy organic breakfast

The Soil Association – the UK's leading environmental charity promoting sustainable, organic farming and championing human health – is calling on organic businesses across the country to "Wake up to an organic breakfast" during Soil Association Organic Fortnight 2007, from 1 to 16 September. With hundreds of events across the country, there are great opportunities for farms, shops, restaurants, cafes, pubs, schools and clubs to join Organic Fortnight and help promote the health, taste, environmental and animal welfare benefits of organic, to the nation.

Organic Fortnight provides opportunities for all organic businesses to reach new audiences with their products, whether it is food, fashion, beauty or homeware. There will be farm walks, organic talks, farmers' markets, organic fairs and festivals including the big Bristol-based Soil Association Organic Food Festival (1-2 September) and organic breakfast events. The Organic Experience Weekend roadshow, from 13 August, enables businesses to reach consumers through sampling sites across the UK.

The Soil Association Organic Fortnight is for all organic businesses to take part in. One way to get involved is to stage an event or promotional activity during the Fortnight.

For ideas on possible events visit www.soilassociation.org/organicfortnight

Why choose organic?

Better for you – on average, organic food contains higher levels of vitamin C and essential minerals such as calcium, magnesium, iron and chromium as well as cancer-fighting antioxidants. Organic milk is naturally higher in Omega-3 fatty acids, Vitamin E, Vitamin A (beta carotene) and other antioxidants than non-organic milk.

Better for the planet – Overall, organic farming supports more farmland wildlife than non-organic farming. The UK government has said that it is better for wildlife, causes lower pollution from sprays, produces less carbon dioxide – the main global warming gas – and less dangerous wastes.

Better for animals – No system of farming has higher levels of animal welfare standards than organic farms working to Soil Association standards. Compassion in World Farming believes that the Soil Association's welfare standards are leaders in the field.

Better for farmers – Organic farming provides 32 per cent more jobs per farm than equivalent non-organic farms, revitalises rural economies and encourages younger, happier people into agriculture. It also provides greater opportunities to sell directly to the public.