Citation
(2010), "Crown Europe wins awards", Nutrition & Food Science, Vol. 40 No. 1. https://doi.org/10.1108/nfs.2010.01740aab.040
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
Crown Europe wins awards
Article Type: Food facts From: Nutrition & Food Science, Volume 40, Issue 1.
Philadelphia, PA – August 17, 2009. Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com) announced that its European business units have been recognized with two WorldStar 2008 Packaging Awards and a President's Award from the World Packaging Organization.
CROWN Food Europe received the prestigious award for its EasyliftTM easy-open ends in the Food category. The business unit was also given Silver in the “best of the best” President's Award category, where the end was one of only six of the total packaging innovations entered from around the world to be nominated for this further award.
Designed to respond to consumer demand for greater packaging convenience, EasyliftTM easy-open ends offer significantly improved tab access, while retaining the opening performance of Crown's Eole® technology. The generous gap between the can lid and the tab allows consumers of all ages, including seniors, children and the less able, to easily and quickly open canned food products without using a can opener or other tools. EasyliftTM easy-open ends are interchangeable on existing can production lines with only minor one-off line adjustments.
CROWN Speciality Packaging won an award in the Beverages category for the modern container created for Perrier-Jouët Grand Brut champagne. The design is enhanced by the delicate perforations of the famous anemones and the embossing of the Perrier-Jouët logo. The perforations allow light to play on the light green wash on the internal surface, emitting a soft “glow” that reinforces the consumer appeal of the package. A golden ribbon on the container's lid adds a subtle touch of sophistication, complimenting the product inside.
Metal is 100 per cent recyclable, with absolutely no loss or alteration in quality. It is recycled in a true material-to-material loop, while retaining its original properties regardless of how many times it is recycled. Therefore, both the ends and the specialty tins are permanently reusable and can be used to produce more food cans, lids, or any other metal based products.
The WorldStar 2008 competition attracted 224 entries from 32 countries around the world. Awards were handed out during a special ceremony on July 1 in Mexico City, Mexico.
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, Pennsylvania. For more information, visit www.crowncork.com