Keywords
Citation
(1999), "New steel packaging", Pigment & Resin Technology, Vol. 28 No. 6. https://doi.org/10.1108/prt.1999.12928fab.006
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, MCB UP Limited
New steel packaging
New steel packaging
Keywords: Crown Paints, Packaging, Paints
The Expressions1 range is the second of Crown Paints’ ranges to be launched in steel paint cans. It follows the success of the Decorative Effect Finish range where steel cans provide clear differentiation from competitors’ packaging.
The range is thought to be the first to offer consumers a choice of over 700 colours, which can be mixed in-store as required. Sara Nicoll, senior brand manager for Crown Paints, commenting on the re-launch said: “The new steel packaging for the Expressions range builds on the immense success of the Decorative Effects range. This enables our packaging to be consistent in its original design style and quality.”