Silver is the most popular vehicle colour

Citation

(2003), "Silver is the most popular vehicle colour", Pigment & Resin Technology, Vol. 32 No. 3. https://doi.org/10.1108/prt.2003.12932cab.012

Silver is the most popular vehicle colour

Silver is the most popular vehicle colour

Silver was the most popular colour throughout the world on vehicles manufactured in the 2002 model year, according to the DuPont automotive colour popularity report. Silver also was the most-selected colour in North America, where white took second place with 15 percent of consumers and black was the third choice at 12 percent. Blue continues to gain strength in North America as it replaces green. Silver/grey was top in Europe, followed by blue and black. In Asia, grey was first, white second and black third. "DuPont spotted the potential of silver several years ago, even as green was the dominant colour choice in the United States and blue and white led in Europe," says Bob Daily, Manager, DuPont automotive colour marketing.

"Grey, whether dark and mysterious or pale pewter, will extend the influence of this family of neutral colours because it conveys a sense of richness, especially for luxury SUVs and light trucks. A colour surge this strong, generally runs a seven-year cycle, from its initial quick rise through its fall below the top three colours. We continue our watch on the interest of blue as a possible leading colour. Blue is the lone chromatic colour choice in the top rankings otherwise dominated by neutrals such as silver/grey, white and black."