Citation
(2007), "Mat-effect paints are the latest trend", Pigment & Resin Technology, Vol. 36 No. 4. https://doi.org/10.1108/prt.2007.12936dab.021
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited
Mat-effect paints are the latest trend
Mat-effect paints are the latest trend
Mat-effect paints of BASF Coatings are one of the major trends which is being presented at car shows all over the world, for example, at the coming Auto- Salon Geneve (March 8-18). Both industrial and private consumers desire more individuality for their cars, and a mat finish helps reach this goal. For instance, DaimlerChrysler's SLK Class model is sporting a mat finish made of BASF Coatings' mat-effect paints at the motor shows in Paris and Detroit. The colors are called Magno Allanite Gray and Magna Sabbia. To begin with, a small series was set up. The first project of this type jointly carried out by BASF Coatings and DaimlerChrysler was the Mercedes CLK class model, also named the “Armani Edition”. The project ran from 2003 to 2004.