Citation
(2007), "Canvas Corp. launches new paint system for DIYers", Pigment & Resin Technology, Vol. 36 No. 6. https://doi.org/10.1108/prt.2007.12936fad.005
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited
Canvas Corp. launches new paint system for DIYers
Canvas Corp. launches new paint system for DIYers
Canvas Corp. has rolled out a complete paint system designed to offer DIYers an opportunity to simplify their weekend remodel projects.
The Canvas Home Basics Paint System includes primer, interior matte latex wall paint, sample size cans, furniture, cabinet and trim paint and latex wall putty.
The wall putty allows DIYers to fill holes and blemishes with instant results without sanding or repainting necessary. To add to the simplicity of completing a project in a weekend, the wall putty comes in the same colors as the line of wall paint, thus eliminating the need to fill holes with putty, wait several hours for it to dry, sand and then repaint. The Canvas Wall Putty blends into the matte finish wall paint, dries quickly and enables the homeowner to move on to the next job.
Furniture, Cabinet and Trim Paint feature Diamondhard technology with a gloss finish that eliminates the sanding and priming process and adheres to almost any surface including finished furniture, cabinets, metal, brick, concrete, drywall, peg wall and plastic.
The low-VOC paint system, which is manufactured in the USA based on strict Southern California requirements, meets manufacturing requirements in all 50 states.
In addition, Canvas Home Basics offers pre-mixed and easily matched paint that is environmentally friendly in the Canvas Naturals color palette, which includes seven neutral colors developed with interior designers for their universal appeal.
“Our primary goal was to create a system that would enable the homeowner to complete a remodeling or redecorating project with less frustration and more satisfaction,” said Christine Meier, Vice President of Marketing for Canvas Corp. “Our pre- mixed paint is modeled after the great paints of Europe and our entire product line is inspired by designers, created by merchants and designed for everyone.”