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The Blackwell Encyclopedic Dictionary of Marketing

Christine D. Reid (Manager, Business Information Service, Strathclyde, Graduate Business School, Glasgow)

Reference Reviews

ISSN: 0950-4125

Article publication date: 1 April 1998

Downloads

207

Keywords

Marketing

Citation

Reid, C.D. (1998), "The Blackwell Encyclopedic Dictionary of Marketing", Reference Reviews, Vol. 12 No. 4, pp. 18-18. https://doi.org/10.1108/rr.1998.12.4.18.189

Publisher

:

Emerald Group Publishing Limited

Copyright © 1998, MCB UP Limited

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