Factors affecting companies' telecommunication service selection strategy

Citation

Lee, D.-.-J. (2008), "Factors affecting companies' telecommunication service selection strategy", Strategic Direction, Vol. 24 No. 3. https://doi.org/10.1108/sd.2008.05624cad.008

Factors affecting companies' telecommunication service selection strategy

Factors affecting companies’ telecommunication service selection strategy

Lee D.-J., Ahn J.-K. Omega, October 2007, Vol. 35 No. 5, Start page: 486, No. of pages: 8

Purpose – to present a method for formulation of a telecommunications strategy, and selection of appropriate service types. Design/methodology/approach – bases the paper on interview surveys of 88 Korean companies, outlines development of the interview questionnaire that incorporates bandwidth, quality of service, ease of use, awareness, flexibility, expandability, one-to-multipoint capability, and maintainability, and depicts the research process that commences with factor analysis of respondents’ decision factors, continues with analysis of the companies’ selection strategies to classify/cluster respondents, and concludes with chi-square tests to establish relationships between strategic clusters, and the telecommunication services used by companies in the clusters/classes. Identifies four strategic dimensions of financial, operational, functional and data-speed, scores respondents on these dimensions, categorizes companies as either middle-of-the-road, financial-focused or non-financial-focused, according to their emphasis on the four dimensions, and looks at two types of service, i.e. satellite or leased-line. Findings – confirms that middle-of-the-road companies do not use any one particular type of service, and shows that the non-financial-focused group tended to use leased-line service, whilst financially focused companies tended not to use either of the high-end services.Originality/value – uses broad categorizations of strategy and telecommunications service types.ISSN: 0305-0483Reference: 36AR743DOI: 10.1016/j.omega.2005.09.004

Keywords: Corporate strategy, Management science, Republic of Korea, Technology-led strategy, Telecommunication channels, Telecommunication services