Keywords
Citation
La Pla, R. (2011), "Facing up to new competition", Strategic Direction, Vol. 27 No. 8. https://doi.org/10.1108/sd.2011.05627haa.009
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
Facing up to new competition
Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 8
La Pla R.NZ Business, 2011, Vol. 25, No. 2, Start page: 30, No of pages: 4
Advises small businesses on how to react when a strong competitor sets up business in the area. Gives examples of how small New Zealand enterprises have reacted successfully to this type of challenge. Quotes experts who argue that business should avoid getting into a price war. Describes how small business owners can analyse their business and their customers’ needs and identify how to develop their business so that it retains customer loyalty and gains new customers.Article type: ViewpointISSN: 0113-4957Reference: 40AG516
Keywords: Competitive strategy, Customer orientation, Small enterprises