The global environment of business: new paradigms for international management

Citation

Conklin, D. (2012), "The global environment of business: new paradigms for international management", Strategic Direction, Vol. 28 No. 2. https://doi.org/10.1108/sd.2012.05628baa.004

The global environment of business: new paradigms for international management

Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 2

Conklin D.Ivey Business Journal, 2011, p. 1

Forces outside the firm’s traditional boundaries are increasingly important in determining the firm’s success. These forces in “the environment of business” differ among nations and over time, continually confronting the firm with new issues that require modifications in strategies and management practices. Managing in the context of turbulence has become an ongoing reality. Shows how to modify strategies and management practices and adapt to this new reality. The article is based on a book by David W. Conklin entitled “The Global Environment of Business: New Paradigms for International Management”. The article consists of excerpts from an article with that title in “Effective Executive”, IUP Publications, India, June 2011.ISSN: 1481-8248Article type: ViewpointReference: 40AS572 (Permanent URL)

Keywords: Change management, International trade, Strategy