Citation
(2012), "Diary", Strategic Direction, Vol. 28 No. 6. https://doi.org/10.1108/sd.2012.05628faa.009
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
Diary
Article Type: Diary From: Strategic Direction, Volume 28, Issue 6
Social Media Results Conference. Engage. Communicate. Measure. Profit
22 May 2012, London
About the conference: What will this social media conference cover?
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Engage:
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Engage, Inspire, Influence: Interact with your customers with timely, creative content that cuts through and creates genuine conversations.
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Drive the customer journey: Maximise revenue by developing your use of social media as a relationship-building tool.
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Measure:
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Evaluate ROI, Meaningfully! Inform budget allocation decisions by demonstrating real results with robust analysis.
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Your brand impact? Quantify the value of fans, followers and conversations.
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Communicate:
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Keep calm and carry on! Protect and reinforce your brand with controlled, consistent and timely responses to handle negativity wisely.
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Internal power, external power: Truly embed social media into your organization to maximize ROI.
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Profit:
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Integration – maximize your impact: Create truly effective multi-channel, integrated campaigns for absolute accountability.
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Optimize and monetize: Trends, technological developments and advanced strategies to drive social media to the next level.
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Contact: Web: www.socialmediaresultsconference.com/
Corporate Social Media Day
13-14 June 2012, New York City
About the conference: The Corporate Social Media Summit is back. Fast becoming the meeting place of the social media practitioner, join us for the summit that tells you everything you need to know about social media for your company. This is the only forum that will give you the direction and tools you need to build a comprehensive social media strategy.
Over 250 senior decision makers will be in attendance to network, do business and exchange the latest best practices. Our world class agenda will equip you with all the tools you need for success in the space:
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A high level of senior attendees from leading brands. They will share and debate with you on the issues you face, and show you how to tackle them.
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A setting to learn in. This is not a trade show. This is a focused two-way business summit where you will get all the insight you need for the year ahead.
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Insight from the very best in the social media: Senior representatives from American Express, Dell, Whole Foods, Citi, Gap, KLM and many more.
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You will save both time and money in the long term with better social insight. You will also save your time making meetings, as everyone you need to know will be in the room with you.
Contact: Web: http://usefulsocialmedia.com/newyork/
eLearning 2.0
7-8 June 2012, Brunel Business School, London
About the conference: The Fourth eLearning 2.0 conference aims to explore Technology-enhanced Learning in the context of Web 2.0 and social media including Twitter, Facebook, Blogs, Wikis and YouTube. It will be held on 7th and 8th June 2012 in Brunel Business School’s brand new building at the entrance to Brunel University.
Themes include: evolving pedagogies for Web 2.0; security; privacy; social networking; podcasting; wikis; blogging; video sharing; screencasting; folksonomies; eLearning 2.0 and people with disabilities; the potential impact of eLearning 2.0 on the Third World; creativity and Web 2.0; Human-Computer Interaction; and Business.
It brings together international Education, Information Systems and Technology-enhanced Learning researchers and practitioners to participate in sharing ideas and to enjoy the exciting surroundings of the historical capital of the UK, London.
Contact: Web: http://www.elearning2.org/