Citation
Bieger, T. and Laesser, C. (2010), "Editorial", Tourism Review, Vol. 65 No. 2. https://doi.org/10.1108/tr.2010.36965baa.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
Editorial
Article Type: Editorial From: Tourism Review, Volume 65, Issue 2
Dear readers
This issue contains a selection of papers from the AIEST conference 2009 in Savonlinna, Finland.
The first piece of work by Wolfgang Aschauer presents a model including essential constructs for the measurement of travellers’ characteristics in a perceived unsafe destination. This model functions as the basis for three empirical case studies testing the relevance and explanatory power of stable factors regarded as crises-resistant (e.g. values and holiday preferences) and dependent aspects regarded as crises-sensitive (attitudes, perceptions and holiday activities).
In the second paper, Johanna Kokkomäki, Tommi Laukkanen and Raija Komppula attempt to identify the factors determining business organisations’ use of an intermediary when buying convention packages and meeting services. They suggest three distinct factors as determinants of the phenomenon, namely “Attractive convention packages”, “Know-how of the personnel”, and “Ease of buying a convention package”.
In the third paper, Hiromi Kamata, Yuki Misui and Hirotaka Yamauchi develop a framework for estimating the attractiveness of spas in Japan. Based on the results of the estimation, they also consider how to attract more tourists.
The forth paper by Henna Konu identifies potential Finnish wellbeing tourism segments based on factors connected to tourists’ lifestyles, and discusses statistically significant differences between the segments concerning demographic factors, factors related travelling behaviour, and interests in diverse activities.
Saila Saraniemi in the fifth contribution proposes a model of destination brand identity and a value system that takes a holistic view of destination branding. It illustrates concepts of brand identity, brand image and brand equity in the same figure, incorporating different level actors to the value creation process. A case study illustrates the story of destination brand identity development in one country.
We wish you a good and hopefully interesting read.
Kind regards
Thomas Bieger and Christian Laesser