Recent chapters in this series (18 titles)

• A Conceptual Model of Pro-poor Innovation Adoption in the BoP and Subsistence Marketplaces
• A Qualitative Study on the Survival Strategies of Retailers in BoP Markets
• Beyond the BoP: A Look into Alternative Domain
• Bottom of the Pyramid Marketing: Examples from Selected Nigerian Companies
• Designing Solutions for the Low Income Consumer Markets: Four Schools of Thought
• Developing Capabilities and Freedoms at the Base of the Pyramid
• Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward
• Exploring the Urban BoP Market
• Making Markets ‘Worth the Effort’ at the Bottom of the Pyramid
• Profitability in Rural Bottom of the Pyramid (BoP) Markets from a Business Perspective: Evidence from Sri Lanka
• Reflections from a Periodic Market in Rural India
• A Review of Factors Affecting Turkish Consumer Behaviour
• A Survey of Marketing Management for the Video Games Industry in Turkey
• Analysis of The Turkish Market Research Industry: The Changing Role of the Researcher
• Business Ethics, Marketing Ethics, Consumer Ethics, Sustainable Consumption and Corporate Social Responsibility in Turkey
• Competitive Dynamics in Turkey
• Consumer–Brand Relationships in Turkey
• Experience Consumption in Turkey