Advances in Librarianship: Volume 29

Information-seekers Challenge Libraries and Information-providers

The history of the public library is long and rich, and continues to reflect this institution's initial mission: to respond to the needs of an evolving democratic society. From its early days as a subscription service for the middle-class, through its evolution to become an educational site for the lower-classes and new immigrants, the public library has served as a touch-stone for urban industrial society in North America (Lerner, 1998, p. 138; Shera, 1974). Over the past century, public libraries have evolved to respond to the growing needs of the communities they serve and continue to do so with recent advances in technologies (such as DVDs, electronic books, the Internet, etc.), and with a more global outlook on the ways that people seek and share information. Indeed, the public library's constituents today are exceedingly diverse, including children and adults from a broad range of socio-economic, cultural, and educational backgrounds, all of whom seek information for a variety of personal and work-related purposes. The fact that public libraries have been fulfilling patrons' information needs for well over a century is a testament to their enduring success and versatility as information providers, and also points to the overall effectiveness of public librarians as intermediaries in the provision process.

The U.S. Census Bureau reports that 25.7% of individuals residing in the United States were under the age of 18 in the year 2003 (U.S. Census Bureau, 2004a). Within that group 17.6%, about 12 million children, were living in poverty (U.S. Census Bureau, 2004b). Of the children classified as living in poverty, most lived in metropolitan areas. As defined by the Office of Management and Budget (OMB), metropolitan areas are geographic entities with more than 50,000 inhabitants, or an urbanized area made up of a central place and adjacent territories where the general population density is at least 1000 people per square mile of land (U.S. Census Bureau 2004c). The largest city in a metropolitan area is called a “central city” or an urban center. These densely populated urban cities are home to most children living in poverty in metropolitan areas.

At many crucial moments in recent foreign affairs, relations between the United States and other nations of the world have hinged on our diplomats providing accurate and timely information to governments and foreign publics about our government's policies and our goals (Dunlop, 1996). Within the US government, our relations with other peoples of the world was coined as public diplomacy, as opposed to official diplomacy between governments, by the Kennedy administration. Despite strains in US relations with other countries, international opinion polls mostly show that Americans are still admired, even as there are disagreements with US policies (Pew Research Center for People and the Press, 2003; What the World Thinks, 2004).

A significant amount of experimentation in virtual collection building and public service has been underway for the past few years. The time has now come to stop experimenting and commit instead to building collaborative, scalable and sustainable programs to meet patrons at their point of need. Our failure to do so will mean a relegation of libraries to the back ranks of information gatherers and suppliers. While it is unlikely that libraries will disappear altogether, they will become afterthoughts unless librarians consciously rethink their roles in society and academia becoming less the passive retainer and more the active participant in the creation and maintenance of information and knowledge. The resources and means are available to make librarians viable and necessary contributors to efficient information retrieval. However, do librarians have the will, the imagination and the confidence to do so? This chapter will evaluate the development of virtual reference services and will suggest a road map for where to go next.

Washington's Statewide Virtual Reference (VRS) Project began in 2001, following some early adapters, but also at a time when most libraries and states still were considering the merits, possibilities, and pitfalls of the service. This chapter follows the development and implementation of a virtual reference (VR) service, along with support activities such as training, marketing, and assessment, in several collaborative library alliances across Washington State; describes unexpected opportunities, and plans for future sustainability. It ends with an analysis of experiences, successes, and failures, along with plans for the future based on the many things that were learned.

One of the very first information entrepreneur businesses was Information Unlimited, founded by Sue Rugge and Georgia Finnigan back in 1971. Charging $10/hour for their research, Sue and Georgia essentially created a new industry, offering on-demand research provided by skilled librarians and researchers, to anyone who was willing to pay. Sue went on to found two more independent research companies, Information on Demand and The Rugge Group. Sue was also co-founder of The Information Professionals Institute, a company that focused on seminars for the information industry (including an all-day workshop on how to become an information entrepreneur).

This chapter reviews published studies of the use of pictorial information. Examining image user studies surfaces several research questions often addressed by this body of work, as well as some frequently encountered problems. These questions and problems organize this survey of the literature. Image user studies were included in two valuable reviews of digital image research and development, published by Christie Stephenson and Corinne Jörgensen in 1999 (Jörgensen, 1999; Stephenson, 1999). This overview considers research since that time, focusing on assessment that was not targeted at a single system or service. While attempting to incorporate some interesting research from the information and educational technology communities, this discussion of image delivery as an aspect of digital library development limits coverage of those important literatures.

Since 1999, the idea of a library portal service, called “MyLibrary,” has been well discussed and conceptualized. The service is an integrated approach to build library online service components into one user interface, which can be personalized and customizable based on users' preferences and interests. North Carolina State, Cornell, and Virginia Commonwealth Universities pioneered their models, and similar models have been implemented in many university libraries since then.