Aslib Proceedings: Volume 53 Issue 7
Table of contents
The strange online death and possible rebirth of brand theory and practice
Paul SimonLike a thief in the night, the Web has progressively undermined the validity of traditional brand theory and practice.Yet few brand owners and marketers appear to be aware of this…
Information warfare: new battle fields Terrorists, propaganda and the Internet
Kathy CrilleyExamines the use of the Internet by terrorists, extremists and activists. Analyses the methods employed by these various ideological groups and considers the advantages of using…
Fraud on Internet auctions
Charlotte E. Bywell, Charles OppenheimResearch was undertaken to assess the level of fraud and precautions against fraud in Internet auctions. A trial run was also carried out of placing items for auction with eBay…
Do employers really know what they want? An analysis of job advertisements for information and knowledge managers
M.M.S RethaThe article is a report of an investigation of the business/practical world ’s perspective of the role and responsibilities of the information and knowledge manager and the…