British Food Journal: Volume 101 Issue 2

Strapline:

An international multi-disciplinary journal for the dissemination of food-related research
Subject:

Table of contents

Predicting the size of the epidemic of the new variant of Creutzfeldt‐Jakob disease

Neil M. Ferguson, Christl A. Donnelly, Azra C. Ghani, Roy M. Anderson

In response to a paper published in a previous issue of British Food Journal, it criticises the methodology of the previous research. Examines the earlier findings on the

Healthier choices in a supermarket: The municipal food control can promote health

Maria Närhinen, Aulikki Nissinen, Pekka Puska

Supermarkets are potential sites for collaboration between the health sector, food industry and the sales business in health promotion work. In order to establish the possibility…

3120

Venturing overseas: Strategic approaches adopted by foreign food companies in Malaysia

Siva Muthaly, Janek Ratnatunga, William Schroder

The theoretical underpinnings of this paper focus on foreign investment, modes of entry, export marketing, strategic alliances, investment criteria, firm characteristics…

6541

Food retailing loyalty schemes – and the Orwellian Millennium

Martin Evans

The food retailing loyalty scheme is one of the marketing phenomena of the 1990s with most of the major supermarket multiples now having a customer loyalty card scheme. Consumers…

4806

Quality assurance and the consumer: A conjoint study

Keith Walley, Stephen Parsons, Maggie Bland

In recent years, quality assurance schemes have grown considerably in number and scope. Several useful benefits have been claimed for them including their value as marketing…

2431
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Cover of British Food Journal

ISSN:

0007-070X

Online date, start – end:

1899

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Louise Manning
  • Dr Robert Hamlin
  • Dr Stefano Bresciani
  • Prof Michael Carolan
  • Dr Alberto Ferraris