British Food Journal: Volume 103 Issue 6

Talking pictures in working school lunches – Investigating food choice with children and adolescents

Harvey Ells

With influences on aspects of food choice originating from a number of sources and investigation requiring multidisciplinary considerations, more qualitative methods have proved…

Creating value through brands: the ZESPRITM kiwi fruit case

Michael Beverland

Agricultural products are generally characterised by their commodity status. After years of poor returns, the New Zealand kiwi fruit industry developed the ZESPRI^TM branding…

Issues of provision and “remoteness” in rural food retailing ‐ A case study of the southern Western Isles of Scotland

John Byrom, Dominic Medway, Gary Warnaby

Considers the topic of food retailing in rural areas, a subject that has been barely researched of late. This is achieved through a case study of the Uist chain in the southern…

Conjoint measurement of preferences for traditional cheeses in Lisbon

Diogo Monjardino de Souza Monteiro, Maria Raquel Ventura Lucas

The study of consumers’ motivations, attitudes and preferences are of great importance for marketing strategy definitions when considering protected designation of origin (PDO…

The case of Invernizzi (Kraft Italia)

Carlo Alberto Pratesi

After a number of years of advertising efforts aimed at sustaining the brand Invernizzi, in 2000 Kraft decided to focus its marketing efforts on sales growth. Its portfolio is…