British Food Journal: Volume 104 Issue 8

The impact of e‐commerce on agro‐food marketing: The case of agricultural cooperatives, firms and consumers in Crete

G. Baourakis, M. Kourgiantakis, A. Migdalas

This paper is concerned with the impact of e‐commerce on agro‐food marketing. First, a theoretical framework is specified for the Internet as a marketing tool with emphasis on the…

Measuring multiple and single factor technical efficiency in organic farming: The case of Greek wheat farms

Vangelis Tzouvelekas, Christos J. Pantzios, Christos Fotopoulos

Estimates the output‐oriented and input‐specific technical efficiency in two samples of Greek, durum wheat farms – organic and conventional ones – using Kalirajan and Obwona’s…

Are organic food consumers opposed to GM food consumers?

Annelies Verdurme, Xavier Gellynck, Jacques Viaene

The paper aims at investigating whether or not organic food consumers are automatically opposed to genetically modified (GM) food. Results from quantitative market research…

Organic food consumption: A multi‐theoretical framework of consumer decision making

Gabriella Vindigni, Marco A. Janssen, Wander Jager

An approach is introduced to combine survey data with multi‐agent simulation models of consumer behaviour to study the diffusion process of organic food consumption. This…

Consumer motivations in the purchase of organic food: A means‐end approach

Raffaele Zanoli, Simona Naspetti

The paper presents partial results from an Italian study on consumer perception and knowledge of organic food and related behaviour. Uses the means‐end chain model to link…

Possible development of organic production in a mountain area of the Florence province in Tuscany

Veronica Alampi Sottini, Caterina Contini, Andrea Martini, Silvio Menghini

The organic production technique is a significant innovation for both process and product aspects of the agricultural sector. In less favoured areas, organic production…

Consumers’ acceptability of organic food in Spain: Results from an experimental auction market

Francisco Soler, José M. Gil, Mercedes Sánchez

Organic production and its consumption have grown tremendously in recent years. However, in the case of Spain demand still represents only 1 per cent of food expenditure. The main…

Food consumption and market development under the transition in Armenia

Gagik Sardaryan

The major uncertainties about the eventual success of macroeconomic stabilization measures, the eventual ownership and control of privatized enterprises, the viability of certain…