British Food Journal: Volume 124 Issue 1

Availability and cost of gluten-free products in Moroccan supermarkets and e-commerce platforms

Morad Guennouni, Noureddine El Khoudri, Aicha Bourrouhouate, Abderraouf Hilali

The prevalence of celiac disease is increasing alarmingly. The only and effective treatment for this disease is a strict gluten-free diet Efforts have been made by industrialists…

Non-vegan consumers buying vegan food: the moderating role of conformity

Elisa Martinelli, Francesca De Canio

Non-vegan consumers are increasingly shifting their food habits and lifestyles towards vegan food. Thus, in addition to traditional, though poorly studied, ethical motives (i.e…

The impact of digital image-based features on users' emotions and online behaviours in the food industry

Grazia Murtarelli, Stefania Romenti, Chiara Valentini

Online images can convey sensory-based elements affecting digital users' emotions and digital engagement. The purpose of this study is to investigate which image-based features…

Canola and olive oil gelled emulsions as pork fat replacers in beef burgers

Maiara Fonseca Dias, Angélica Sousa Guimarães, Augusto Aloísio Benevenuto Júnior, Vanessa Riani Olmi Silva, Paulo Rogério Fontes, Alcinéia de Lemos Souza Ramos, Eduardo Mendes Ramos

To meet the consumer demand for a healthier diet, this study emphasizes the feasibility of using vegetable oil gelled emulsions in low-fat industrialized burgers with high…

Farmers' choice between endogenous vs. exogenous e-commerce: alignment with resources and performance goals

Ying Song, Wenyu Wu, Dario Miocevic

The literature shows that e-commerce adoption brings many benefits to farmers and agricultural businesses. However, the literature offers very limited guidance on the most…

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

Alok Tewari, Smriti Srivastava, Divya Gangwar, Vimal Chandra Verma

The role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study…

Investigating consumers' behavioral intentions toward suboptimal produce: an extended theory of planned behavior – a cross-cultural study

Ahmed M. Adel, Xin Dai, Rana S. Roshdy

This study extends the theory of planned behavior (TPB) through the inclusion of motivating variables for suboptimal produce preference (i.e. environmental concern, food waste…

A repurchase intention model of Indonesian herbal tea consumers: integrating perceived enjoyment and health belief

Nidya Astrini, I Gede Mahatma Yuda Bakti, Tri Rakhmawati, Sik Sumaedi, Medi Yarmen

This research seeks to develop a model to predict repurchase intention based on the modified theory of planned behavior (TPB).

Do consumer ethnocentrism and animosity affect the importance of country-of-origin in dairy products evaluation? The moderating effect of purchase frequency

Rongbin Yang, Roshnee Ramsaran, Santoso Wibowo

The purpose of this study is to examine the effects of consumer ethnocentrism and animosity on the importance of country-of-origin in food product evaluation. It also tested the…

Why customers have the intention to reuse food delivery apps: evidence from China

Zheshi Bao, Yun Zhu

Food delivery apps (FDA) have been widely adopted by customers in online-to-offline (O2O) catering businesses. This study aims to explore the mechanism regarding the stickiness of…

Unraveling the mechanism to develop health consciousness from organic food: a cross-comparison of Brazilian and Spanish millennials

Arnold Japutra, Murilo Vidal-Branco, Elena Higueras-Castillo, Sebastian Molinillo

The aim of this study is to analyze the drivers of health consciousness related to millennials’ organic food consumption and the impact of health consciousness on millennials’…

Discovery of factors affecting tourists' fine dining experiences at five-star hotel restaurants in Istanbul

Semra Aktas-Polat, Serkan Polat

The purpose of this study is to discover the factors affecting customer delight, satisfaction and dissatisfaction in fine dining experiences (FDEs).

Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia

Quistina Omar, Ching Seng Yap, Poh Ling Ho, William Keling

This study examines the predictors of behavioral intention of farmers to adopt a mobile agricultural finance application called e-AgriFinance using the Unified Theory of…

How marketer-generated content characteristics affect consumer engagement? Empirical evidence from China's WeChat food marketing

Si Tan, Weiping Chen

Leveraging marketer-generated content (MGC) can increase firms' success. However, few studies uncover the effects of MGC-related attributes on consumer engagement in the context…

Accounting conservatism and income smoothing practices in EU food and drink industry

Francesco Paolone, Mohammad Albahloul, Riccardo Tiscini

The purpose of this paper is to identify the application of the fundamental principle of accounting conservatism within the EU food and drink industry. Furthermore, the authors…

Food waste management: an example from university refectory

Gülmüş Börühan, Melisa Ozbiltekin-Pala

The study analysed the amount of plate waste in a university refectory in Izmir, Turkey to find ways of minimizing plate waste in the university, providing sustainability and…

Self-efficacy, habit strength, health locus of control and response to the personalised nutrition Food4Me intervention study

Barbara J Stewart–Knox, Audrey Rankin, Brendan P Bunting, Lynn J Frewer, Carlos Celis-Morales, Katherine M Livingstone, Arnout R.H. Fischer, Rui Poínhos, Sharron Kuznesof, Mike J Gibney, John C. Mathers

Randomised controlled trials identify causal links between variables but not why an outcome has occurred. This analysis sought to determine how psychological factors assessed at…

Factors driving Thailand rice farmer decision-making in the choice of marketing channel

Nithicha Thamthanakoon, Iona Yuelu Huang, Jane Eastham, Shane Ward, Louise Manning

Since the end of the latest rice-pledging scheme, Thai rice farmers have had more freedom in selecting marketing channels. Understanding the determinants of farmers'…

What determines consumption of nutritious foods by the urban poor in Africa?

Christine G. Kiria Chege, Stella Namazzi, Mercy M. Mutua, Kevin Omondi Onyango, Matthias Jager

Malnutrition remains a big public health issue especially in developing countries. The purpose of this paper is to analyze factors that influence consumption of nutrient-rich…

Examining the financial relationships between producers and commission agents in the greenhouse vegetable farming industry in Turkey

Suleyman Karaman, Furkan Yigit

This paper is intended to investigate the economic, organizational and social factors affecting the receipt of advance payment by greenhouse vegetable producers from commission…

Consumer Fad Dynamic: the consumer behavior and the Gin case

Rui Miguel Quental de Almeida, Raquel Meneses

The purpose of this paper is to characterize the consumption of an international consumer product fad.