Management Decision: Volume 35 Issue 5

Entrepreneurial pricing: the Cinderella of marketing strategy

Leyland F. Pitt, Pierre R. Berthon, Michael H. Morris

Pricing has tended to be the least creative element of marketing strategy, despite the fact that evidence from successful firms points strongly to the integral role of pricing in…

Learning alliances ‐ a new dimension of strategic alliances

Michael Morrison, Larissa Mezentseff

Notes that strategic alliances provide opportunities for partners to come together and create greater value rather than a basic commercial transaction. Proposes a conceptual…

Managerial attitudes towards strategic decisions: maximizing versus satisficing outcomes

E. Frank Harrison, Monique A. Pelletier

Presents and compares two contrasting managerial attitudes towards strategic decisions. The first attitude is called maximizing behaviour, and it is founded on a set of…

Q’ing action learning: more on minding our Ps and Qs

P.A.C. Smith

Explores the question “How can we gain a deeper understanding of the contribution of P and Q?”, together with a version in which the following proviso is added “…while maintaining…

Developing a mission for an entrepreneurial venture

Philip A. Wickham

States that a sense of mission can be a powerful force in shaping and guiding an entrepreneurial venture. Discusses how it focuses the entrepreneur’s vision and gives it a real…

“Managerial grid” and Zhuge Liang’s “Art of management”: integration for effective project management

Low Sui Pheng, Ben S.K. Lee

States that much of the existing management literature was written entirely from a Western perspective without any reference to practices in the East. Explains that, in the…

Analytical procedures: management tools for monitoring controls

Minwoo Lee, Janet L. Colbert

Discusses whether management, as a part of its duties, designs and maintains a system of internal control. Shows that the COSO report (“Internal Control ‐ Integrated Framework”…

A unifying approach to management

D. Keith Denton, Peter Richardson

Looks at what it takes to create effective organizations. States that they use some system for unifying the efforts, thoughts and actions of diverse groups within the…