Management Research News: Volume 21 Issue 6
Table of contents
New games, new rules: will traditional mentality work in the marketplace?
G. Reza KianiStates that advertisers on the World Wide Webb (WWW) rely on a traditional mass communication model, which may be inappropriate for electronic commerce. Sets out to explore how…
Implement a winning marketing strategy
Richard Dobbins, Barrie O. PettmanAsks which orders you would like to win and states that the answer lies in marketing and satisfying customers, with profit as a pleasant potential result. Suggests that companies…
Managing for excellence in Malaysia
Scott R. Rosner, Brian H. KleinerLooks at planning, use of resources, labour relations, management style, and the concept of change in Malaysia, comparing management techniques with those employed in the USA…
Braque to the future: the benefits of using a Cubist methodology to investigate the management of change
Simon CarterSuggests cubist methodology as a possible approach to studying the management of organizational change; the result of having gleaned data on organizational change processes from…