Table of contents
MARKETING LIBRARIES: A SURVlVAL COURSE?
Carole BaldockExamines the increasing necessity for co‐operation andcompromise between library services and marketing.Various definitions of marketing are given and itspotential explored…
MARKETING PUBLIC LIBRARY SERVICES: THE GAP BETWEEN THEORY AND REALITY IN BRITAIN
Jennifer BoothExamines the relationship between marketing theoryand actual marketing practice in British public librariestoday. Marketing theory, as applied to libraries, islooked at first…
APPLICATION OF JOHARI COMMUNICATION AWARENESS MODEL TO SPECIAL LlBRARIES MANAGEMENT
Michael AfolabiThe significance of communication with topmanagement and library users in the special libraryenvironment is stressed. Describes JOHARICommunication Awareness Model and discusses…
THE ORGANIZATIONAL CLIMATE OF UNIVERSITY
Manorama SrinathOrganizatons arc contrived systems of man, yet theytake a personality of their own. The uniqueness is dueto its climate which is the result of the interactionamong several…
JOIN THE TEAM! RECRUITING FOR INFORMATION PROFESSIONALS
Alison JagoManagers recruiting information professionals are oftensurprised to find a lack of suitable candidates. Evenduring a recession, most job seekers are currently inwork, want to…
ISSN:
0143-5124Online date, start – end:
1979Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Librarian Career DevelopmentEditor:
- Mr Steve O'Connor