Table of contents
A critical perspective on fund raising communication: genre in search of rhetoric
Robert G. HouseDescribes how professional fund‐raisers write and speak persuasively to many audiences, utilizing various media. Explains that the essence of fund‐raising is motivating…
783
Pricing of information products: three scenarios
V.H. Spingies, Adeline S.A. du ToitContends that the management of information services should consider the pricing of information products as a challenge which demands an understanding of economic principles…
1526
The pattern of provision of European Union information in France and the United Kingdom: a comparative study of services
Rita Marcella, Graeme Baxter, Susan Parker, Sylvie DaviesCompares the selective European information services in France and the UK, stating that whereas France gathers information from official documentation and its representations in…
465
Marketing the public library service to the full‐time employed: future directions?
Andrea L. Wadley, Judith E. Broady, Tim E. HaywardDevelops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full‐time employed…
1294
ISSN:
0143-5124Online date, start – end:
1979Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Librarian Career DevelopmentEditor:
- Mr Steve O'Connor