Strategic Direction: Volume 19 Issue 1

Subject:

Table of contents

USPS and Sony struggle to create lasting organizational change: When to act and how to sustain your turnaround

When Bill Henderson, postmaster general of US Postal Service (USPS), turned up at the Tour de France in July 1999, things could not have been better. After making loss upon loss…

1849

Ford feels the pressure: Can the blue oval regain its strategic direction?

The Ford Motor Company is feeling the pressure. Over the last couple of years the world’s second largest car maker has suffered a series of blows ranging from strategy crises to…

2417

3G strategy at Nokia, NTT DoCoMo and AT&T: Surviving the telecoms slump with both eyes firmly on the future

A few years on from the collapse of the telecommunications industry and the dust has well and truly settled. Mobile communication organizations across the globe have come to terms…

3080

GM and the future of new product development: Creativity and technology: a marriage made in heaven?

It was Ralph Waldo Emerson who once said that every wall is a door. Unfortunately, this positive outlook on organizational opportunity and creativity is still too rarely adopted…

1269

Why the Shell Select forecourt convenience stores failed: The rise and fall of Shell’s business format franchising experiment

Petrol stations in the UK increasingly resemble small supermarkets. Every driver has bought petrol and then perhaps bought some extra items, such as a sandwich or a newspaper…

1513

Customer satisfaction is dead: Why this concept is no longer relevant to modern management

Customer satisfaction is dead. It is no longer important in business – not to the CEO, the management or the investors. And what’s more, customer satisfaction no longer holds any…

2551

The e‐commerce imperative: The e‐commerce experiences of eight companies from Dell to FedEx

Now that the hype is well and truly over, a cooler analysis of the costs and benefits of e‐commerce can begin. What is becoming increasingly apparent is that each company’s…

3781

MaST’s 5‐S journey to a smarter operation: Room for change in organizations

The history of human endeavor reveals that change can take place in unorthodox ways. A move to implement change in one direction can sometimes suggest a way forward down a…

302

Diminishing returns of the move to downsize: What are the benefits of this strategy?

Many people view the term downsizing as an unpleasant euphemism, especially those who have been victims of an organization’s decision to cut its workforce. To some extent, this is…

699

More innovation for fewer $s: Key ways to improve R&D productivity

While time to market was the most critical measure of performance in product development throughout the 1990s, the recent economic downturn has caused a shift in priorities…

485

British innovation on display: The latest UK innovation to change the world

One of the UK’s most exciting new companies, Cambridge Display Technology (CDT), has won The Royal Academy of Engineering MacRobert Award for 2002, Britain’s most prestigious…

372
Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele