Table of contents
Audi’s pursuit of excellence : Powering past the competition
Finding foolproof ways in which to retain customers has been the holy grail of good business since the very dawn of commerce. On the surface the premise seems simple enough;…
Ericsson and HP versus Nissan and Renault – which team can make it happen?: Why joint ventures fail and how they can succeed
In theory, joint ventures do not sound too complicated. There are decisions to be made and contracts to be drawn up of course, but basically they are just about two or more firms…
Getting it right on the inside : The challenge of internal branding
The world is dominated by brands. Almost everywhere we look and in most things we do, brands touch upon and influence our lives. According to Rita Clifton – Chairman of the…
AstraZeneca profits from a knowledge sharing initiative: Spreading the word around
As one advertising slogan keeps reminding us – it’s good to talk. This is also true in the workplace where effective communication is essential if knowledge and information is to…
Sony’s green machines: Electronics giant builds continuous improvement into environmental performance
When people buy color TVs, there is one color they really look out for – green. Or so Sony found out in the mid‐1990s when a Dutch consumer magazine gave one of its models a poor…
“TEL” seeks power to make alliances work: The benefits of joining forces
Many organizations like to get customers “onside” in their advertising by suggesting that they are somehow in business together. Slogans such as “Together we are stronger” are…
ICP and the Co‐op’s mission uncompleted: The pitfalls of project management and how BNFL avoid them
Perhaps the best summary of how ICP and the Co‐op Group handled their joint project in 2000 can be taken from an internal memo from ICP’s development manager: “please be prepared…
Volvo the winner on issues of car safety: Accepting the unacceptable
It is 75 years since women in the United Kingdom became enfranchised, and this anniversary has prompted much comment and debate about feminist issues in the British media. Anyone…
Innovations: Top ten defense innovations: New forecast highlights emphasis on war becoming more personal
At the turn of the year, the US R&D Forecast for 2003, a joint effort of Battelle and R&D Magazine, highlighted that outside factors, including the creation of the Department of…
Designing future appliances: A new approach is needed to ensure that technology will deliver better products
Undoubtedly, the familiar and relentless progress of computing power is opening up new categories of products and business opportunities. Essentially, it will not be long before…
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele