Strategic Direction: Volume 23 Issue 1

Subject:

Table of contents

Organizational development: the new buzz word

Hilary Rowland

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

4264

IBM, Procter & Gamble and Deloitte Touche are putting design at the heart of things: How looks can kill (the competition)

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

2511

Withdrawing Vioxx: important lessons in communication strategy from Merck & Co. Inc.

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1443

Fight or flight?: Ryanair, Southwest Airlines and post‐merger US Airways and America West

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

6266

Retail heaven in a half‐pipe: How SMEs can internationalize too

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

2108

Building and managing a successful brand with the three Cs: Consistency, clarity and conformity

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

6562

When the oil runs out: It's the service that counts

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1874

Crisis management – easy to do badly, hard to do right: Differing experiences of Wal‐Mart, Enron and Arthur Andersen

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

5350

Realization: spotlight on Lars Thomassen

An interview with Lars Thomassen, a leading Danish advertising and communications director.

746

The era of openness: Open innovation is now a recognized management tool

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

3839

Seven “principles” of innovation: A lack of focus

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

2102
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Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele