Strategic Direction: Volume 29 Issue 2

Let your hands do the thinking!: Lego bricks, strategic thinking and ideas generation within organizations

The aim of this viewpoint article is to offer a reflection on the author's personal understanding and experience of using the Lego® Serious Play® methodology to help teams address…

Board diversity – math or merit?: Should gender equality depend on quotas?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Understanding the contemporary advertising environment: Is glocal the most effective strategy?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

When the “Bollinger” bankers' bubbles burst: Barclays boss Diamond created most interest, but LIBOR scandal

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Female leaders doing gender well and differently: Finding the right balance for effective management

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Special ones needed for global goal: Critical challenge to find and nurture leaders

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Marketing by numbers: How Pizza Hut Korea evaluates promotional spending

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Raising the bar to create more brand awareness: From story‐telling to acrobatics, companies have to be smarter

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Loyalty and luxury brands: The role of self‐congruity constructs

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Weathering the downturn: 11 lessons from Indian multinationals

The aim of this paper is to highlight successful strategies leaders can use to sustain and grow business during the economic business cycle variation.

“The unreasonable power of creativity”: Robert Senior, CEO, EMEA at Saatchi and Saatchi Fallon Group, on how ideas are crucial to a more positive future

The purpose of this article is to provide an interview with Robert Senior, CEO, EMEA of SSF (Saatchi and Saatchi Fallon Group).

The innovation effect of user design: exploring consumers’ innovation perceptions of firms selling products designed by users

Tax incentives and R&D activity: firm-level evidence from Taiwan

Is strategy being implemented through projects? Contrary evidence from a leader in New Public Management

Building a super-brand – superfast

Organizational innovation and its effects

Diary

Competitive horizon

Entrepreneurial risk, investment, and innovation

Does it pay to be really good? Addressing the shape of the relationship between social and financial performance

Conceptualizing leadership across cultures

Brand loyalty and price promotion strategies: an empirical analysis

How to develop high-potential employees