Strategic Direction: Volume 30 Issue 3

Make or buy the brand: strategic direction of brand management

– The purpose of this paper is to unfold the strategic direction of different brand management paradigms.

Seeing strategy Nepalese-style: How management practices differ from the west

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The leaders aiming to put Brazil's regions on the map: Same region, different policies, and different strengths and weaknesses

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

How Gap manages responsibility: Fashion retailer's response to global obligations

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Keeping the customer (relatively) satisfied: Organizational characteristics can trump category considerations

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

IKEA has the last laugh: Retail giant turns around its supply chain planning

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The lingerie industry reveals some secrets: Growing market raises questions about self-image

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Managers under the strategy lens: Inspiring others or preoccupied with themselves?

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Marketers who want to increase “infection” rates: Companies must push to make “contagious” e-mails worth passing on

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Product market strategies and innovation types: finding the fit!

This paper reviews an underexplored dimension in strategic management namely, the strategic fit between various types of innovation and their corresponding product-market…

Copyright and creation: repositioning the argument

– This paper highlights the challenges and key arguments for digital copyright protection legislation for creative industries.

Maximizing the power of PR: An interview with Alex Singleton, author of The PR Masterclass: How To Develop A Public Relations Strategy That Works!

– Provides an interview with Alex Singleton, author of The PR Masterclass.

Competitive horizon