Table of contents
International luxury marketing: Emerging Trends
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Innovative business ecosystems: Utilizing ecosystem strategies to gain a competitive advantage
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Strategizing three forms of growth: Lessons from Finland on flexibly scaling digitalization for company growth
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Digital platform enterprises and boundary decision: Factors which determine whether make or buy works best
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Organizational response to a major crisis: Why business model innovation helps
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Leveraging lawyers as strategic company resources: The value of proactively using law on the road to building competitive advantage
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Using cognitive analytics technology to enhance performance: The critical role of firm dynamic capabilities
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Fast-fashion faux pas: The effects of sustainable initiative on European fast-fashion brands
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Digital defenses: The importance of cybersecurity in entrepreneurial ventures in the digital age
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Residual word power: The benefits of word-of-mouth on B2B performance
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Employee creativity and organizational innovation: Factors which drive enhancement
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Surviving a global crisis: Effective strategies based on marketing mix elements
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Political influence: How political ideologies can impact relationships between consumers and brands
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele