Table of contents
The story of Singapore Airlines and the Singapore Girl
Daniel ChanMaps the strategic 50‐year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its extraordinary success and world‐class stature. Both…
Air wars in Asia: competitive and collaborative strategies and tactics in action
Daniel ChanIt has been forecast that before the turn of the millennium air travel in Asia will account for 40 percent of global travel rising to 50 percent by 2010. The International Air…
The development of the airline industry from 1978 to 1998 – A strategic global overview
Daniel ChanLooks at the world airline industry, from 1978 to 1998, from a strategy perspective. Traces the strategic developments and the strategy responses of the key airline players that…
Beyond Singapore Girl – Grand and product/service differentiation strategies in the new millennium
Daniel ChanTakes a strategic journey into the future of the airline industry and air travel. The strategic trends and profound changes that are sweeping through the world airline industry…
Capstone summary – Insights and implications for management development
Daniel ChanDistils the key insights for management development from the four research papers, in this special issue taken individually as well as collectively. The perspective taken is one…
ISSN:
0262-1711Online date, start – end:
1982Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Associate Professor Magnus Larsson