Table of contents
A Philosophy for Globalization
Richard KustinIn order to operate effectively in an environment of borderlessmarkets, standard products and globalization marketing globalmultinational corporations have to function under a…
UK Joint Ventures in China: Motivation and Partner Selection
Keith W. Glaister, Yu WangThe Chinese government has liberalized the foreign investmentenvironment considerably in order to encourage inward investment,primarily through joint ventures. Reviews the changes…
Transfer of Marketing Technology to China: A Content Analysis
Chi‐fai Chan, Kwok‐fai Lau, Kitty Y. YoungInvestigates the level of transfer of marketing technology to Chinavia a content analysis of leading marketing and marketing‐relatedjournals in China. Based on the findings…
Adapting Export Business Relationships: The Greek Experience in the UK
Constantine S. Katsikeas, Nigel F. PiercyAddresses the issue of adaptation by indigenous Greek exportmanufacturing firms in their business relationships with UK importers.Fifty‐three manufacturers in Greece were included…
Information Needs of Exporters: An Empirical Study of Turkish Exporters
Cüneyt Evirgen, Muzaffer Bodur, S. Tamer CavusgilThe identification and selection of attractive foreign markets isone of the most important concerns in exporting. This process requiresusing relevant, timely and useful…
Impact of TV Commercials on Saudi Children′s Purchase Behaviour
Ugur Yavas, Abdulla Abdul‐GaderA sample of 217 Saudi children was surveyed to determine the impactof television commercials on their purchase behaviour. Reports theresults of this survey, broken down by gender…
Conducting Business with Koreans
Sang T. Choe, Glenn A. PitmanSouth Korea has emerged as one of the most prosperous markets onthe globe. Its high economic growth rate and rising householdconsumption indicate that many sectors of the economy…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss