Marketing Intelligence & Planning: Volume 13 Issue 11

A hybrid system for strategic marketing planning

Yanqing Duan, Phillip Burrell

Strategic marketing planning is a complex task which involves manyexpert judgements. Expert systems would have a tremendous impact in thisfield, but the development of marketing…

Export practices of Asian SMEs: some preliminary findings

Dave Crick, Shiv Chaudhry

Provides empirical evidence of the export marketing practices ofethnic minority‐owned small and medium‐sized enterprises (SMEs) in theUK clothing industry. Provides a contribution…

Front and back‐stage strategies in service delivery in the hospitality industry: a conceptual framework

Ugur Yavas, Mahmoud M. Yasin, Marwan Wafa

In today′s competitive environment, the question is no longerwhether to have quality assurance programmes, but rather how to makethese programmes work. With this in mind, presents…

The Saudi distribution system: structure, operation and behaviour

Leonidas C. Leonidou

Provides insights into the distribution system of consumer goods inSaudi Arabia. The investigation derives information from both secondaryand primary sources and centres on three…

Japanese international marketing strategy

Alain Genestre, Paul Herbig, Alan T. Shao

In the last 30 years, Japan has come from a second‐rate status tothe world′s economic giant, leading the world in electronics,automobiles, steel, shipbuilding and virtually…