Marketing Intelligence & Planning: Volume 28 Issue 4

How to create attractive and unique customer experiences: An application of Kano's theory of attractive quality to recreational tourism

Claes Högström, Marina Rosner, Anders Gustafsson

The aim of this paper is to understand the differences across various quality dimensions and how these contribute to experienced quality and satisfaction among users.

Value equity in event planning: a case study of Macau

Mark S. Rosenbaum, IpKin Anthony Wong

The purpose of this paper is to show how value equity and its subdimensions of service quality, cost, and convenience drive customer satisfaction among business and leisure…

Measuring customer value in online collaborative trip planning processes

Marianna Sigala

The paper first aims to analyse the role and functionality of geocollaborative portals in assisting collaborative trip planning processes and then it seeks to develop and test a…

Wooing zoomers: marketing to the mature traveler

Simon Hudson

The purpose of this paper is to highlight consumer trends relating to the baby boomer generation and identify the relevant marketing communications required to connect with these…

Brand image assessment: international visitors' perceptions of Cape Town

Girish Prayag

The purpose of this paper is to assess the brand image of Cape Town as a tourist destination using a progressive method of unstructured and structured techniques such as word…

The importance of destination image analysis to UK rural tourism

Nicola Greaves, Heather Skinner

The Forest of Dean attracts relatively low numbers of staying visitors and low visitor spend. The paper aims to explore the image of this destination and identify the potential to…

Development of a scale measuring destination image

Kevin K. Byon, James J. Zhang

The purpose of this paper is to develop the scale of destination image (SDI) to assess destination image affecting the consumption associated with tourism.

Future research directions in tourism marketing

Rodoula Tsiotsou, Vanessa Ratten

The purpose of this paper is to formulate and discuss future research avenues for the marketing of tourism services.

Guest editorial

Rodoula H. Tsiotsou