Table of contents
Organisational culture and the creation of brand identity: retail food branding in new markets
Sabrina Rashid, Kamal GhoseThe purpose of this paper is to explore the relationship between organizational culture and brand identity in the retail food and beverage industry and also to explore how…
Service quality, cash flow volatility, and moderating environmental factors
Wenbin Sun, Kexiu CuiService quality is a critical factor leading to firm returns. However, its benefit on the firm risk side metric is not clear. The purpose of this paper is to link firm service…
Acceptance of novel products: the role of religiosity, ethnicity and values
Shaheen Mansori, Murali Sambasivan, Samsinar Md-SidinThe purpose of this paper is to establish and test the role of religiosity, ethnicity, individual basic values, and consumer innovativeness in influencing consumer acceptance of…
Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Rohit H Trivedi, Jayesh D Patel, Jignasa R SavaliaMarketers have realized the importance of assessing consumers’ willingness to pay (WTP) before introducing green products across different target audience. The purpose of this…
Charity donation: intentions and behaviour
Muhammad Kashif, Syamsulang Sarifuddin, Azizah HassanThe purpose of this paper is to test the extended theory of planned behaviour (TPB) model to investigate money donation intentions and behaviour. Furthermore, the applicability of…
A fuzzy approach to service quality diagnosis
Saeid Saeida Ardakani, Majid Nejatian, Mohammad Ali Farhangnejad, Mehran Nejati– The purpose of this paper is to identify service quality dimensions that could enhance the level of services provided by a variety of carriers and rank them, accordingly.
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss