Marketing Intelligence & Planning: Volume 33 Issue 7

The marketing manager as a jazz musician

Morris Holbrook

Recently, organizational theorists and business thinkers have discovered the jazz metaphor and have employed this trope as an analogy to infer and describe best practices in the…

The ubiquitous jazz metaphor: thoughts from a jazz musician and management educator

Noel Dennis

– The purpose of this paper is to provide a viewpoint about how the jazz metaphor can be applied to marketing/management education, in light of the article by Holbrook (2015).

As narrative capital: jazz tropics and the marketing imaginary

Douglas Brownlie

The purpose of this paper is to discuss how discourse and figure nurture the narrative “capital” available to the community of marketing scholars through expanding its horizon of…

Green segmentation: a cross-national study

Baris Yilmazsoy, Harald Schmidbauer, Angi Rösch

Understanding and defining the characteristics of environmentally conscious or concerned consumers has received attention from academic researchers, commercial sector, and policy…

Measurement and validation of online financial service quality (OFSQ)

Sanjit Kumar Roy, M S Balaji

The role of service quality in fostering the growth of online financial services has received much attention in the academic and practitioner communities. In this context the…

Context into text into context: marketing practice into theory; marketing theory into practice

Terry Smith, Tom Williams, Sid Lowe, Michel Rod, Ki-Soon Hwang

The purpose of this paper is to explore the dynamics of marketing practice and theory in arguing that much of the dislocation between strategy and practice is due to the…

Marketing’s contribution from the perspective of marketing executives

Karin Tollin, Marcus Schmidt

– The purpose of this paper is to determine the impact that chief marketing executives’ (CMEs) mindsets about important marketing capabilities have on company performance.

Developing a motivation-based segmentation typology of Facebook users

Wei Shao, Mitchell Ross, Debra Grace

The purpose of this paper is to demonstrate the importance of user-motivation as well as demographics in developing an effective segmentation strategy of Facebook users…

Sailing the seven C ' s of blog marketing: understanding social media and business impact

Angela Dobele, Marion Steel, Tony Cooper

Social media has transformed conventional marketing methods. This medium offers a unique blend of asynchronous communication, opportunities to co-create and customer empowerment…