Marketing Intelligence & Planning: Volume 37 Issue 2

Disruptions of account planning in the digital age

Dorit Zimand-Sheiner, Amir Earon

The purpose of this paper is to focus on transformations in the advertising industry from the point of view of the role and position of account planners. It questions the current…

Shopping streets vs malls: preferences of low-income consumers

Marco Tulio Zanini, Fernando Filardi, Fábio Villaça, Carmen Migueles, Aline Menezes Melo

The purpose of this paper is to identify the attributes of shopping streets and shopping malls that influence the satisfaction and patronage intention of low-income consumers in…

Sunk time fallacy with recoverable monetary costs

Shivendra Kumar Pandey, Dheeraj Sharma

The purpose of this paper is to examine the sunk-time fallacy in the context of simultaneous variations of time and money when financial expenditures are recoverable. The study…

Store love in single brand retailing: the roles of relevant moderators

Abhigyan Sarkar, Juhi Gahlot Sarkar, Gaurav Bhatt

The purpose of this paper is to investigate how various retail store atmospheric cues can impact store brand loyalty (SBL) via eliciting store brand love. This paper posits that…

A laddering study of motivational complexities in mobile shopping

Ha Eun Park, Sheau Fen Crystal Yap, Marian Makkar

The purpose of this paper is to uncover the motivational tensions underlying mobile shopping (m-shopping) behaviours. The authors focus on consumer motivations and the pursuit of…

Preliminary evidence of brand acquaintancing on Snapchat

Hemant Sashittal, Avan Jassawalla

The purpose of this paper is to empirically derive and test a framework of brand acquaintancing – a new emotional attribution resulting from user-brand interactions on Snapchat, a…

An emoji-based metric for monitoring consumers’ emotions toward brands on social media

Salim Moussa

The purpose of this paper is to introduce and test a new emoji-based metric that could be used to monitor consumers’ emotions toward brands on social media.

Transformation of firm innovation activities into brand effect

Hashim Zameer, Ying Wang, Humaira Yasmeen

Brand effect is an important source of innovation performance, but rarely any study in the past has paid attention to explore the way firm innovation activities transform into…