Marketing Intelligence & Planning: Volume 38 Issue 1

Service recovery satisfaction in offline and online experiences

Raphael Odoom, George Cudjoe Agbemabiese, Robert E. Hinson

Given that the peculiar nature of the internet has introduced new dimensions of service delivery as well as new dimensions of service failures and recovery, the purpose of this…

The impact of brand experience on the memory formation

Tiffany S. Legendre, Elizabeth A. Cartier, Rodney B. Warnick

The purpose of this paper is to examine the effectiveness of brand experiences on visitors’ memory formation and their revisit intention to a special event.

Active and upcoming deals: effect on purchase intention

Garima Chaklader

The purpose of this paper is to study the interaction of timing cues (active deals vs upcoming deals) and brand familiarity on consumers’ purchase intention.

A study of lifestyle fashion retailing in China

Ting Chi, Yini Chen

The purpose of this paper to examine how Chinese consumers’ perceived functional and symbolic values of lifestyle fashion stores (i.e. merchandise quality, price, convenience…

An attitudinal approach to determining Sponsorship ROI

David Nickell, Wesley J. Johnston

Using multi-wave survey data, the authors quantified the financial impact of a sponsorship. The purpose of this paper is to predict the number of new buyers based upon changed…

Children’s relationships with brands: intergenerational and transgressions

Monica Chaudhary, Alberto Lopez, Rachel Rodriguez

The purpose of this paper is to understand and explore how young children relate to brands. The paper specifically attempts to explore their favourite and everyday brands with…

SNS eWOM sentiment: impacts on brand value co-creation and trust

Christin Seifert, Wi-Suk Kwon

The purpose of this paper is to examine how the sentiment of social networking site (SNS)-based brand-related electronic word-of-mouths (eWOMs) influences consumers’ engagement in…

CSR through social media: examining the intervening factors

Sreejesh S., Juhi Gahlot Sarkar, Abhigyan Sarkar

The purpose of this paper is to examine the casual role of consumers’ perceptions of brands’ corporate social responsibility (CSR) motives (self-serving vs society-serving) in…

Social enterprise marketing: review of literature and future research agenda

Chinmoy Bandyopadhyay, Subhasis Ray

The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing…