Table of contents
Competitive Marketing Strategy: Porter Revisited
Byron SharpIn this article which is based on a marketing analysis of MichaelPorter′s definition of competitive strategies, the confusion present inmarketing and strategic management texts as…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002880. When citing the…
A Case Analysis of the Cost and Value of Marketing Information
D.T. BrownlieMarketing management is often portrayed as an information‐intensiveprocess. Indeed the willingness to spend on market research is seen bysome as a proxy for marketing…
The Valuation of Brands
Tom BlackettFor many companies their most valuable assets are their brands, butuntil recently no reliable, objective methodology has existed for theanalysis, evaluation and measurement of a…
New Databases and Forecasting Techniques for Trade Marketing
Colin BuckinghamThe trade marketer is already faced with a high standard of dataapplication in his approach to the buyer/seller relationship. The lastthing he needs is an information revolution…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss