International Journal of Bank Marketing: Volume 1 Issue 2

Bank Marketing Strategies

Arthur Meidan

Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting…

Development of the Sales Function in Banking

John Cheese

This article reviews the acceptance of selling and the introduction of sales management within the UK clearing banks. It discusses approaches for the organisation and management…

Banking on the Unbanked

David Stafford, Susan King

The growth and nature of bank marketing during the past decade has been a reflection of the intensity of competition for personal savings within the financial sector and the…

Planning and Organising A Bank Sales Management System: A Case Study

Eugene M. Johnson

The development of a bank sales management system is described. Using a modified management‐by‐objectives planning procedure, sales goals and strategies were formulated. Then the…

Marketing Orientated Pricing for UK Banks

Rob Lawson, Ann Watt

The authors are concerned with the problem of pricing the services provided by the clearing banks in the UK. Using group interviews, consumer attitudes to and perceptions of…