International Journal of Bank Marketing: Volume 10 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Bank and Product Selection: Hong Kong
Erdener Kaynak, Orsay KucukemirogluExamines an empirical study by questionnaire survey to determinethe importance of selected patronage factors used by 106 Hong Kongconsumers in choosing domestic and foreign banks…
698
Positive Word‐of‐Mouth: Customer Satisfaction and Buyer Behaviour
K.M. File, R.A. PrinceBank marketers are making considerable efforts to increase thesatisfaction of their commercial customers because satisfied customersare known to display higher levels of source…
5112
A Return to Managing Customer Relationships
David A.J. AxsonArgues the need for banks to re‐create the “relationshipbanker”. Over the last 20 years development has been in makingacquisitions, centralization and specialization in order to…
302
The Problem of Risk Management in Banking in Oil‐rich Gulf Economies
John R. PresleyExamines the impact of the oil recession on the viability of pastbanking business and its implications for the future loan portfolio ofthe commercial banks. Concludes that there…
348
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami