International Journal of Bank Marketing: Volume 10 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
International Journal of Bank Marketing
In this section we look at banking in the single market, new directions in financial services marketing, the validity of the 4Ps for services marketing, measuring the marketing…
1086
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami