International Journal of Bank Marketing: Volume 10 Issue 5

Consumer Attitudes to Independent Financial Advice

Christine T. Ennew

Consumer protection was an important motivating factor behind theintroduction of polarization in the Financial Services Act. Despite thepotential benefits to the consumer of using…

Consumer Buying Behaviour in Financial Services: An Overview

Sally McKechnie

Examines existing models of buyer behaviour and evaluates theirrelevance to financial services in the light of the specificcharacteristics of the sector and its products. Reviews…

Emerging Critical Success Factors in Marketing to the Smaller Business: Issues and Trends from the US Market

Karen Maru File, Russ Alan Prince

In developed economies worldwide, small‐and medium‐sized businesses(SMEs) account for over 90 per cent of all businesses and 40 to 50 percent of GNP. Bank marketers targeting this…

Foreign Banks and the UK Middle Corporate Market

Pamela Edwards

The UK SME sector has been identified as a potentially attractivesegment for non‐domestic European banks wishing to establish a base inthe UK market. A survey by interview of 30…

Venture Capital in the UK

Ken Robbie, Gordon Murray

As the venture capital industry matures and competition increases,understanding the processes by which entrepreneurs select venturecapitalists will become increasingly important…