International Journal of Bank Marketing: Volume 10 Issue 6
Strapline:
For the financial services sectorTable of contents
Customer Service Quality: An Empirical Study in the House Mortgage Market
Barry Howcroft, Claire HillReports on empirical survey of six major players in the housemortgage market and determines elements of customer service that areindicative of both good and bad practice. Compares…
Strategic Marketing Practices: A Comparative Study of the Hong Kong Banking Industry
Ricky Chan Yee‐kwongAnalyses the strategic marketing practices of the six major bankinggroups in Hong Kong. Details significant differences. Attributes theseto the regulatory constraint which…
Globalization of Credit Card Usage: The Case of a Developing Economy
T. Barker, Ahmet SekerkayaInvestigates the attitudes of Turkish consumers towards creditcards, and the approach of card issuers, by surveying two samples of 200card‐holders and non‐holders: the better…
Islamic Banking
Rob DixonGives an account of Islamic Banking practice, and the implicationsof Islamic law for Islamic and Western banks. The growth in Islamicfundamentalism presents problems for Islamic…
EFTPoS: Impact on Channel Relationships
Nicholas Alexander, John Howells, James HineConsiders marketing information and channel relationship issuesraised by the commercialization of EFTPoS systems. Discusses the roleand experience of the retailer, banker and…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami