International Journal of Bank Marketing: Volume 11 Issue 3
Strapline:
For the financial services sectorTable of contents
Insurance Product Development: Managing the Changes
Axel JohneDeregulation, advances in enabling technology, and aggressivecompetition from new suppliers, including banks, are causing more andmore traditional insurance companies to revise…
The New Product Process in Financial Services: Strategy for Success
Ulrike de BrentaniHow companies orchestrate the activities surrounding thedevelopment and launch of a new product or service has been shown tohave a critical impact on new service performance. Most…
Why European Financial Institutions Do Not Test‐market New Consumer Products
Aliah Mohammed‐Salleh, Chris EasingwoodLooks at the use of test‐marketing among European financialinstitutions. A total of 46 companies participated in the study. It isshown that, on average, test‐marketing is the…
Head Office Involvement in Financial Product Development
Axel Johne, Leon VermaakA study of 16 constituent businesses of large UK banks, buildingsocieties and insurers shows that product development success isassociated with particular styles of head office…
Developing New Financial Services within UK Building Societies
Scott EdgettToday′s British building societies face intense competition in themarketing of financial services to consumers, and accordingly the risksattached to new product failure are high…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami