International Journal of Bank Marketing: Volume 11 Issue 6
Strapline:
For the financial services sectorTable of contents
Bank Marketing – Myth or Reality?
Michael J. BakerWidespread dissatisfaction with the services provided by commercialbanks suggests that they have been less than successful in adopting themarketing concept. This article examines…
Strategic Marketing in Financial Services: Retrospect and Prospect
Christine T. Ennew, Mike Wright, Des ThwaitesTraditionally, marketing in financial services had been a largelytactical activity, concerned primarily with the advertising and sellingof existing products. With the growth in…
Service Quality: Recent Developments in Financial Services
Barbara R. LewisBanks and other financial services providers are increasinglydeveloping service quality initiatives. In this article some of theresearch literature on service quality is…
Branch Networks and Alternative Distribution Channels: Threats and Opportunities
J.B. HowcroftA decade ago the threat posed to branch networks by emergingalternative distribution channels was largely perceived of in terms ofthe eventual effect they might have on the size…
Branding Financial Services
John Saunders, Robert WattersLooks at branding and its growing importance in financial servicesover the last ten years. Examines the dilemmas faced by organizationswith corporate, divisional and individual…
Using Advanced Computing Techniques in Banking
Bruce Curry, Luiz MoutinhoReviews recent trends and developments in the use of InformationTechnology in the banking environment. Considers the more advancedsoftware technologies and examines two specific…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami