International Journal of Bank Marketing: Volume 11 Issue 7
Strapline:
For the financial services sector
Subject:
Table of contents
Regulating the Distribution of Savings and Investment Products: Retrospect and Prospect
James F. Devlin, Christine T. EnnewThe strategic importance of distribution for financial services wasreflected in and reinforced by the provisions of the Financial ServicesAct. Through requirements relating to…
116
Segmenting the Market: A Review of Marketing Trends in French Retail Banking
Andrew Sturdy, Glenn MorganReviews the current transition in French retail banking fromoligopolistic power and strict state control towards a greater marketingorientation and competitive challenges. Drawing…
531
Effectiveness of the Advertising Expenditure of Australian Banks
M.M. MetwallyThe Australian banking system was subject to extensive measures ofderegulation in the 1980s. As a result there has been a dramaticincrease in marketing research and a tendency to…
342
Self‐service Technologies in Retail Banking: Current and Expected Adoption Patterns
Gerard P. PrendergastThree key self‐service technologies exist in banking in NewZealand: ATMs (automatic telling machines), EFTPoS (electronic fundstransfer at the point of sale), and telephone…
463
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami