International Journal of Bank Marketing: Volume 12 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
Is Workplace Banking Feasible?
Ron Laursen, Ron McTavishOne non‐traditional area of banking is workplace banking – the provisionof banking services to company employees at their place of work.Describes a part of the research work…
715
Benefit Segmentation Using Service Quality Dimensions: An Investigation in Retail Banking
Gordon H.G. McDougall, Terrence J. LevesquEffective segmentation is a challenge for financial service managers.Investigates the use of service quality, convenience, andcompetitiveness as a basis for benefit segmentation…
2985
Perceived Attributes of ATMs and Their Marketing Implications
Robert Rugimbana, Philip IversenMost retail banking research has explored ATM usage entirely from theviewpoint of consumers′ demographics. Examines ATM usage patterns onthe basis of consumers′ perceptions of the…
2258
Credit and Charge Cards Selection Criteria in Greece
Arthur Meidan, Dimitris DavoInvestigates the main dimensions and attributes that Greek cardholdersconsider of importance when selecting a card. Reviews the Greek creditand charge card market characteristics…
2318
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami