International Journal of Bank Marketing: Volume 13 Issue 2

Construction and testing of a knowledge‐based system in retail bank marketing

Fiona Davies, Luiz Moutinho, Bruce Curry

As the financial services marketplace becomes increasinglycompetitive, many banks and building societies are experimenting withthe use of knowledge based systems (also known as…

Machiavellianism and Chinese banking executives in Hong Kong

Wai‐sum Siu, Kam‐chuen Tam

Critics often attack marketing as being manipulative, unethical, or“Machiavellian” in nature. Recently, branch marketing hasbeen widely and agressively adopted by banks for growth…

Environmental risk and management strategy : the implications for financial institutions

Andrea B. Coulson, Rob Dixon

The pressures to include specific environmental considerationswithin corporate strategy are increasing. While clear evidence exists of“green” issues entering the financial agenda…

Bank‐company interactions and relationships: some empirical evidence

Mosad Zineldin

Focuses on the relationships and interactions between banks andcorporate clients. Explores the possibility of approaching thebank‐company relationship from a different angle…