International Journal of Bank Marketing: Volume 14 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
Branch networks and the retailing of high credence products
Barry Howcroft, Anthony BeckettSuggests that the competitive threat faced by banks and building societies from direct banking and other technology‐driven distribution channels has serious implications for the…
793
Consumer selection criteria for banks in Poland
Carolyn Kennington, Jeanne Hill, Anna RakowskaReports on a study of consumer banking habits in Poland compared with findings in other countries to determine whether bankers need to adopt different strategies in the relatively…
3220
Corporate and generic identities: lessons from the Co‐operative Bank
Adrian Wilkinson, John M.T. BalmerIn recent years corporate identity has become a fashionable and much talked about, if little understood, management process. Provides a brief overview of the literature on…
3338
Customer information systems and competitive advantage: a case study of a top ten building society
Jillian Dawes, Steve WorthingtonThe harsh market environment has led to fierce levels of competition within the personal financial services sector, where banks, building societies and other providers of…
2691
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami