International Journal of Bank Marketing: Volume 14 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Service quality in retail banking: the experience of two British clearing banks
Karin Newman, Alan CowlingPresents an empirical study of major quality improvement initiatives recently undertaken by two British banks. Provides a useful comparison of the two different approaches, and…
4237
Bank strategic positioning and some determinants of bank selection
Mosad ZineldinPresents an empirical stuRecently, banks have found themselves facing more aggressive competition, uncertainty and unlimited opportunities. No bank can offer all products/services…
12408
Accelerating change: financial industry experiences with BPR
Stephen A.W. DrewPresents an empirical stuFinancial institutions are accelerating change by seeking radical improvements in processes such as credit approval, new product development, claims…
1730
Co‐branding in Europe
Michael BlissPresents an empirical stuA co‐branded card is a partnership between a bank or financial institution and a commercial organization. New kinds of organizations are becoming involved…
2721
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami